Our group had to choose what type of institution we would like to be, this could either be mainstream or independent, we chose to be an independent institution as we do not have the funds to be a mainstream film and these funds would be used for bigger name actors and better camera quality, also the film we are making is a gritty film so being an independent film could actually help this film as the institution fits the film. As we don't have big name actors or high production values we are targeting a specific audience and a specific age range. We have limited amount of marketing we could do and the distribution of the film would be limited and would not be able to go on multiplex cinemas like the mainstream films do, therefore we would target our film to reach independent cinemas as that where it would do best and would be the only thing our company would be capable of.
This helps us with making our film opening as knowing the institution we are means that we know what a film within that sector consists of, this could be that it is gritty, this helps as this is what we are aiming for in our opening, also we can look and take ideas from other independent films as we know we are similar to these openings and it can make our opening better than it could've been without other external ideas.
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